Show Business

Alexander Gudkov and Sergey Burunov starred in the music video for DJ Groove: photos from the shooting and comments of the participants

Sergey Burunov and DJ Groove

Journalists and photographers, who have longed for the time of self-isolation by reporting, today had the opportunity to watch the filming process of DJ Grove’s video. Shooting of his new video for the track “Snob” with Alexander Gudkov and Sergei Burunov took place in Soho Rooms.

Numerous bans in connection with the coronavirus pandemic have forced many of us to take a fresh look at familiar things, think about true values ​​and discard snobbery.
The idea of ​​creating a track came to me spontaneously, it is self-irony on the topic of the day. Often, we do not notice snobbery behind ourselves in everyday situations and do not see our excessive mannerism, pretentiousness, selfishness and cynicism – how we dislike everything around us and how we turn into jaded fashionistas and snobs who are not doing it right.– said DJ Grove.

Alexander Gudkov
Alexander Gudkov

Sergey Burunov and DJ Groove
Sergey Burunov and DJ Groove

The video for his new track was directed by Oleg Asadulin, who has collected many fashionable and pretentious images in the music video. According to Sergei Burunov, “they are all unhealthy there: the music virus has got into people.” The journalists asked the actor if he noticed snobbery behind him.
Well, not without it. Moscow after all. But everything is moderately good, even snobbery, – answered Burunov.

Sergey Burunov

On advanced questions from the press about “flow and vibe” the actor was genuinely surprised and asked to speak Russian with him.

Alexander Gudkov also disowned buzzwords. When asked what he can say about the future as a trendsetter, Gudkov replied:
I’m not a trendsetter, a trendsetter is some kind of dog, some kind of breed. And so – retrofuturism, dystopia.

Alexander Gudkov

Sharing his impressions of today’s shooting, Gudkov said that “the clip is about everything and nothing.”
In general, it is about what our generation is living now. Now is not an era of silence, but an era of activities. The era of manifesto and activism, – Alexander added.

Alexander Gudkov

The showman was very surprised by the question of what made him most happy after a three-month quarantine.
Do you really think that we were sitting at home ?! – answered Gudkov.

Alexander Gudkov

DJ Groove

Sergey Burunov

Alexander Gudkov and Sergey Burunov on the set of the video "Snob"

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